Dillon Hesse
Motivated by passion, driven by great design.
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Samsung Launch OOH

I was tasked with executing our OOH creative for the launch of the Galaxy S23 Series, Galaxy Z Fold5, Galaxy Z Flip5, and Galaxy S24 Series. Our strategy aimed to drive sales, create mass awareness, and ensure that we were capturing consumer' attention. In collaboration with our internal media team, I helped identify the best OOH placements & creative strategy. I then played an integral role in the projects by briefing our agency partners, helping them identify creative concepts, providing specific feedback through each production phase, and ensuring that the final creative was polished & in alignment with brand guidelines.